RULE 1. DISCOVER YOUR BRAND’S ESSENCE

RULE 1. DISCOVER YOUR BRAND’S ESSENCE

  RULE 2. STAND BY YOUR BRAND PROMISE

RULE 2. STAND BY YOUR BRAND PROMISE

  RULE 3. SPEAK THEIR LANGUAGE

RULE 3. SPEAK THEIR LANGUAGE

  RULE 4. GAIN A FRESH PERSPECTIVE

RULE 4. GAIN A FRESH PERSPECTIVE